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5 highly-effective digital marketing strategies for Canadian franchise
Franchise businesses in Canada represent over $100 billion in sales annually, and we have the second-largest franchise industry in the world, outranked only by the US. As the popularity of…
How to streamline online appointments with Reserve with Google
For businesses that take appointments or reservations online, making the process seamless for their customers is critical. Thankfully, Google has a free and easy-to-use platform called Reserve with Google that…
Why Core Web Vitals are the SEO lifeblood of your website
It’s no surprise that users want to spend time on sites with fast-loading pages, visual stability and lightning-quick responsiveness. But last year, Google announced that these factors were so crucial…
How to create a killer local SEO strategy for your business
The term SEO often fills people with fear. You know it's essential for marketing your business, but actually implementing search engine optimization best practices can feel overwhelming. The key is…
How to leverage customer reviews to boost your SEO performance
We all know that customer reviews are marketing gold dust. From Amazon product reviews to local business reviews on Facebook, Yelp and Google, researching product and services reviews is now…
Understanding your Digital Sales Funnel
The advent of digital marketing has completely transformed the traditional sales process. The days of salespeople spending days on the phone, cold calling prospects to close deals has clearly become…
How brands use agility to highlight worldly topics
You've likely seen it before and not recognized what it was – a prominent brand shares content on their Instagram that isn't talking about their messaging to support a timely…
My Interface Design Process
The purpose of the internet and it's services is to make our lives easier, whether it's sending a message to a friend or co-worker through platforms like Facebook, or LinkedIn…
Web Design Trends of 2021
As a web designer, I’m always looking for something intriguing and modern to inspire me. While collecting inspiration for my designs, like modzee.com, I’ve noticed a few trends this year…
The Priceless Value of Data
The Web (WWW) celebrated its 32nd anniversary this year, and things have changed since its invention in 1989. Our daily lives have been made easier by the infinite number of…
Unorganized Crimes
We’re all guilty of it. A small project comes in from your client and they send you a bunch of files as email attachments. You’re crunched for time, so you…
The Power of a Good Brand Story
It’s commonly said that we eat with our eyes. But with so many choices confronting us at each meal – gluten-free, high protein, low sodium, sugar-free, organic, responsibly farmed, locally…