Client Brand Survey - Creative Guild

Brand Discovery Survey

This brief survey is intended to gather initial and candid insights from you about the current state of your brand and your vision for the future. Please do your best to provide honest, detailed answers in your own words.

The survey should take 5-10 minutes to complete, but we encourage you to take the time you need to think critically and intentionally about the questions and your answers.

The results will be reviewed by the Creative Guild team to inform our approach to the branding process and may be included in discovery sessions to serve as discussion points.

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What are the main drivers for taking on this branding project?*

What are the biggest pain points your brand/organization is facing right now?*

What is your vision for the ideal future state of your brand? What does success look like?*

How would you describe your brand/company/organization?*

What are you most proud of about the work you do?*

What do you offer that your competitors don’t? What sets you apart?*

Who are your primary audiences or customers today? Who do you want them to be in the future?*

What do you like and/or dislike about your current brand (think visuals and language)? Is there anything you want to keep?*

What are three words that best describe how you want your brand to look? (i.e. clean, bold, playful, minimal, elegant, gritty, vibrant, premium, approachable, other?)*

What are three words that best describe how you want your brand to sound? (i.e. conversational, authoritative, inspiring, technical, warm, witty, formal, other?)*

Are there any examples of other brands, logos, visual styles or websites from competitors or other brands that you like and aspire to emulate?*

Do you have any colours or fonts you strongly like or dislike that you’d want us to explore or avoid when designing your logo and brand?*

How do you want your brand to be perceived? What do you want people to know, think, feel and do when they interact with it?*

Know (Practical).

Think (Opinion).

Feel (Emotion).

Do (Action).

If you have any image examples, please upload them here.

Drop files here or

Max. file size: 512 MB.