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Accounts

Media Manager

Core responsibilities

  • Manage media budgets and lead the development, approval and execution of all media plans
  • Primary client contact for media related inquiries; providing education, guidance, and direction on all media related matters
  • Manage media finances to ensure all campaigns are pacing correctly
  • Work with external partners/vendors to ensure campaigns run smoothly and efficiently
  • Support the Accounts team in delivering campaign plans and proposals
  • Work directly with the Creative team to help implement industry best practices
  • Day-to-day maintenance and optimization of all digital campaigns
  • Pitch new business with senior management team
  • Stay current with industry trends, direction, and opportunities
  • Share knowledge with client stakeholders and internal teams by providing information regarding requested changes, their impact, as well as recommended implementation approach and methodology
  • Analyze past and current campaign/media performance to assess ROI, impact, importance and future opportunities

Requirements

  • University degree or College diploma for Marketing, Media, Business, Technology or similar discipline
  • 5+ years of relevant experience in Digital Marketing/Media
  • Full understanding and previous experience managing all types of media campaigns; TV, Radio, Print, OOH, Display, Programmatic, Native, Video, SEM, SEO, Paid Social
  • Full understanding and previous experience managing campaigns in Google Ads and Facebook Business Manager
  • Experience with a range of media-related platforms is essential, including: Ad Servers, DSPs, DMPs, DCO, Ad Verification, Ad Exchanges, Ad Networks, Sharing/Social tools
  • Experience working directly with internal/external clients in a face-to-face environment
  • Experience working with publishers, agencies and external vendors
  • Demonstrates organizational, interpersonal, communication, and analytical skills
  • Media and marketing platform experience is an asset
  • Digital media management experience is an asset
  • Ad Operations experience is an asset
  • Working knowledge of development process and project management is an asset