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Expert online review management tips for franchise & multi-location businesses
Before making a purchase, most of us check online reviews first, even if the product or service is from a brick-and-mortar location. We want to know what other consumers think…
6 tips to supercharge your seasonal eCommerce campaigns
The Golden Quarter — the busiest period in the retail calendar — has arrived. It starts in the lead-up to Black Friday and Cyber Week and keeps on going until…
How retargeting ads can level-up your restaurant marketing game
If you run a restaurant, you probably use some form of digital advertising. And you’ve likely spent a good chunk of time crafting your online ads to include the perfect…
Six ways to generate more traffic to your website from YouTube
Most of us know that YouTube is the second most-used search site, second only to Google. Which means it provides a fantastic avenue to get your video content seen by…
Tips for creating a visually appealing website to increase restaurant reservations
Restaurant websites are no longer just a place to host your menu. Today, they offer savvy restaurateurs incredible conversion opportunities through sophisticated reservation management software. But it takes more than…
8 ways To attract and engage customers on Instagram
When it comes to marketing your business on social media, Instagram can be a little tricky. But with consistent effort and a dash of creativity, you will find your rhythm…
How to satisfy customers with your franchise social media advertising
As a franchise owner, you are fiercely protective of your brand. Sure, it’s important to uphold core company values and avoid negative publicity. But good brand management is also about…
8 SEO tips to improve your video search rankings
Every single day, 30 million users log into YouTube to watch 1 billion hours of video content across 38 million channels. These incredible stats showcase why YouTube is not only…
Six ways restaurants can dominate voice search marketing & why voice search matters for restaurants
Voice search marketing isn’t new. Believe it or not, the technology has been around for well over a decade now. But the rate of voice-based searches is surging every year,…
How creating a consistent stream of fresh content can boost your SEO rankings
Content is king, the age-old adage goes. But creating a consistent flow of fresh content is the best way to rule over the search marketing kingdom. Here's why. Google rewards…
How Google Ads Affiliate Location Extension can supercharge your sales
The days of static banner ads are over. Brands are now demanding more dynamic, interactive, and information-rich local ads to serve their customers better. And Google is listening. Enter Google…
7 ways to lower your eCommerce cart abandonment rate
For any eCommerce business, a high shopping cart abandonment rate is heartbreaking. It's a reminder of all the purchases that almost were. The shopper couldn't get over the finish line…