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8 SEO tips to improve your video search rankings

Every single day, 30 million users log into YouTube to watch 1 billion hours of video content across 38 million channels. These incredible stats showcase why YouTube is not only…

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Six ways restaurants can dominate voice search marketing & why voice search matters for restaurants

Voice search marketing isn’t new. Believe it or not, the technology has been around for well over a decade now. But the rate of voice-based searches is surging every year,…

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How creating a consistent stream of fresh content can boost your SEO rankings

Content is king, the age-old adage goes. But creating a consistent flow of fresh content is the best way to rule over the search marketing kingdom. Here's why. Google rewards…

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How Google Ads Affiliate Location Extension can supercharge your sales

The days of static banner ads are over. Brands are now demanding more dynamic, interactive, and information-rich local ads to serve their customers better. And Google is listening. Enter Google…

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7 ways to lower your eCommerce cart abandonment rate

For any eCommerce business, a high shopping cart abandonment rate is heartbreaking. It's a reminder of all the purchases that almost were. The shopper couldn't get over the finish line…

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5 highly-effective digital marketing strategies for Canadian franchise

Franchise businesses in Canada represent over $100 billion in sales annually, and we have the second-largest franchise industry in the world, outranked only by the US. As the popularity of…

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How to streamline online appointments with Reserve with Google

For businesses that take appointments or reservations online, making the process seamless for their customers is critical.  Thankfully, Google has a free and easy-to-use platform called Reserve with Google that…

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Why Core Web Vitals are the SEO lifeblood of your website

It’s no surprise that users want to spend time on sites with fast-loading pages, visual stability and lightning-quick responsiveness. But last year, Google announced that these factors were so crucial…

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How to create a killer local SEO strategy for your business

The term SEO often fills people with fear. You know it's essential for marketing your business, but actually implementing search engine optimization best practices can feel overwhelming.  The key is…

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How to leverage customer reviews to boost your SEO performance

We all know that customer reviews are marketing gold dust. From Amazon product reviews to local business reviews on Facebook, Yelp and Google, researching product and services reviews is now…

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Understanding your Digital Sales Funnel

The advent of digital marketing has completely transformed the traditional sales process. The days of salespeople spending days on the phone, cold calling prospects to close deals has clearly become…

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How brands use agility to highlight worldly topics

You've likely seen it before and not recognized what it was – a prominent brand shares content on their Instagram that isn't talking about their messaging to support a timely…

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