Care, covered. Bringing clarity and humanity to Canada’s Pharmacare story.
We partnered with Action Canada to launch a national awareness campaign that made Pharmacare personal and easy to understand. Built around the idea “Pharmacare, for what matters”, the campaign helped Canadians see how Pharmacare benefits everyone by connecting policy to real people and everyday impact.
Through storytelling, creative strategy and production, we created a campaign that was hopeful, human and inclusive. Centred on authentic voices and relatable stories, the work showed that when essential medications are accessible to all, everyone benefits. Because care should never depend on your postal code.
Services
Campaign Strategy
Campaign Concepts
Design + Content
Video + Photography Production
Paid Media Management + Reporting
This was nice to hear:
"Creative Guild were true partners in every sense of the word. From the very start, they approached our Demand Better Election campaign work with curiosity, care, and a deep sense of collaboration. When we engaged them to develop a campaign for our Pharmacare Act awareness campaign, they didn’t just execute ideas—they helped shape them, bringing critical problem-solving, creativity, and strategic insight that elevated the entire project. Throughout the process, their team was attentive, communicative, and fully invested in our shared goals. We always felt heard, supported, and confident in their ability to guide complex ideas into strong, clear concepts. Working with Creative Guild felt like a genuine partnership built on trust, creativity, and a shared commitment to impact. We gladly recommend them."
