Whirlpool Canada owns some of Canada’s leading home appliance brands, including Whirlpool, KitchenAid, Maytag, JennAir, Amana, Inglis, Gladiator, Affresh and Everydrop. With the help of the Creative Guild team, Whirlpool Canada now uses a dynamic, custom engineered, cloud-based platform (Whirlpool Central) that not only pushes consolidated product, marketing and training data out to their broad B2B network, but also facilitates easy two-way communication to gather invaluable data and feedback from their retail sales force and beyond.
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“Creative Guild helped usher Whirlpool Canada into a new era of working B2B. WhirlpoolCentral.ca has modernized our approach to B2B relationships and the way we collaboratively get work done on scale.”
Kevin Turchyn, Digital Channel Manager, Whirlpool Corporation
Unless otherwise noted, all statistics referenced are as of February 2019.