We worked with Flightpath, a global aviation company, on a large-scale branding, content production and web development project aimed at refreshing its visual identity, brand story and website experience. The goal was to elevate the aesthetic of the brand to better reflect its positioning as a luxury, bespoke private charter and aircraft management company. We established an elevated look-and-feel for the brand, including an updated colour palette, typefaces and web design, narrative and copy. We also planned, executed and provided creative direction for a multi-day film and photography shoot on location at their private jet hangar in Montreal, and executed the frontend design and development for its new website.