The Bruce Trail Conservancy (BTC) needed a compelling way to raise awareness and funding for the protection and restoration of the Talisman Forest Nature Reserve in Kimberley, Ontario. Inspired by the emotional connection many Ontarians have with the former Talisman Mountain Resort, we developed the Talisman Forever campaign, a fundraising initiative that combined strategic storytelling, campaign branding, and digital experiences to engage new audiences, inspire donations, and build long-term support for one of the BTC most significant conservation projects.

To bring the campaign to life, we created a fully integrated marketing ecosystem that included campaign strategy, a custom WordPress microsite, messaging and visual identity, social media content, paid advertising, and campaign management across Meta and Google. We also developed fundraising merchandise concepts to extend engagement and create additional revenue opportunities.

Beyond our primary scope of work, we contributed an in-kind film production to help tell the Talisman story in a more powerful and personal way. Filmed on location at the Talisman Forest Nature Reserve, the resulting mini-documentary explores the history of the property, the significance of its protection, and the ambitious work ahead to restore the former ski lands back to nature. The film became an important storytelling asset for the campaign, helping audiences understand not just what was being protected, but why it mattered. Together, these efforts created a cohesive, multi-channel campaign that transformed a conservation initiative into a powerful public movement while helping preserve an iconic Ontario landscape for future generations.