We took a complex care model and turned it into a relatable brand. Working with a specialized team at Hamilton Health Sciences and McMaster University, we created a new brand for a research-based care model focused on giving patients across Canada and the world access to high touch, high standard post surgical and cancer care from the comfort of their home. In addition to the brand, we created key messaging and pitches for various key audiences to help explain and sell this new care model to patients and decision-makers on a global stage.