We worked with Fernwood Trail Brewing Co. to develop packaging design concepts for a limited edition collaboration beer can launching in partnership with Ride Away Bikes, a local bike shop in Toronto. Fernwood Trail came to us with a challenge to create a completely new name and look for this beer that it differentiates it from their classic lineup and sets the tone for future collab can designs. We created a series of creative concepts that included beer name options, storytelling and copywriting, working with the Fernwood Trail and Ride Away Bikes teams to refine our concepts into a final beer name and can design. The finished product was used for can packaging and supporting marketing assets to promote the collab and associated contest that ran in market in early 2024.