Flowing into the future. Helping a historic company evolve their brand.
We partnered with with John Brooks, a national fluid handling company, to execute a full brand refresh, taking a 30+ year old brand and modernizing it to align with their strategic plan and new leadership team’s vision for the future.
Working directly with the marketing and executive teams, we executed all aspects of the branding process in an expedited timeline, from comprehensive, company-wide stakeholder discovery sessions and competitive research, to brand strategy, design and creative development. This included establishing a new brand narrative and positioning, logo and visual aesthetic and brand guidelines, executing brand photography and video shoots, creating templates, marketing assets, videos and keynote presentations, producing a brand hero film, and supporting the executive team in launching the new brand to its ~1,000-person workforce and external audiences. We also provide ongoing strategic support and creative services to the marketing and sales team across the various John Brooks brands and divisions, including web design, graphic design, content production, social media and digital strategy.
Services
Brand Strategy
Design + Content
Web + Digital
This was nice to hear:
"We've worked alongside the Creative Guild team on various key projects that have been critical in our evolution as a company and our shift to becoming a marketing-led organization. They guided us through a thorough and successful brand refresh project, getting to know our company, key stakeholders, and how we go to market. In a (very) tight timeline, the team helped us transform our visual identity, enhance and clarify our brand positioning, and communicate this new vision with our employees, partners and customers. We've also collaborated on a number of ad hoc creative projects and continue to work with them on an ongoing basis to support our marketing and sales teams in developing effective content and collateral for across digital and traditional channels. They've truly become an extension of our team – they bring ideas forward, they're responsive to our requests, we can always count on them to be there when we need them providing expertise and creative approaches - and, most importantly, we have fun working together!"
