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Missing Links

Providing the missing link in marketing and branding. Helping spread the word about Autism programming.

We’ve collaborated with Missing Links to refresh their brand and messaging and raise ongoing awareness for their educational programming and professional support services for families and educators working with children and adults on the autism spectrum. We’ve provided strategic guidance and support to help Missing Links refine and tailor content to different audiences, from website and social media, to paid media and brand marketing assets. We’ve also been engaged on an ongoing basis to execute and optimize Google and social media ad campaigns to help connect with families in Burlington and surrounding regions to educate them on available OAP-funded and non-funded ABA-based therapy and education, and assist them in providing adequate and progressive programming for individuals on the spectrum.

Services

Brand Strategy

Design + Content

Web + Digital

Advertising

The Results

We’ve developed and executed an ongoing full funnel strategy to drive reach, awareness, consideration and leads across paid search, display, and paid social, generating highly engaged traffic to the Missing Links website.

$37

CPA
(62% better than industry benchmark)

6.15%

CTR
(39% BETTER THAN INDUSTRY BENCHMARK)

1.76%

CPC
(43% BETTER THAN INDUSTRY BENCHMARK)

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