We worked with Carmens Group on a year-long rebrand and website redevelopment project. The goal was to elevate and modernize this historic brand to reflect its evolution from a recognized, local family business to a large-scale real estate, hospitality and community builder. Our work included creating a new logo and colour palette, and repositioning the brand story and design style to capture the professional, elevated elegance and premium aesthetic Carmens Group offers in its venues, properties, restaurants and experiences. We also designed and developed a new website that serves as the central marketing tool online.