We were engaged by Carmens Group to develop a brand for its off-site catering company, Fig & Lemon. The goal was to establish a youthful, fresh tone, look and feel for the brand that spoke to the company’s dedication to creating memorable moments through delicious food. We conceptualized and created a logo, brand guidelines, copy, website and supporting marketing materials to bring the vision for Hamilton’s most premium, elegant and quality catering brand to life.