We partnered with Hamilton Health Sciences (HHS), one of Canada’s leading hospital networks, to create the visual identity for Vision 2030 — a bold strategy to shape the future of health by leading in care, discovery, and learning, while advancing equity and regional growth.

Our task was to bring this mission to life through a dynamic visual design that communicates the campaign’s core pillars: Lead, Build, Serve, and Learn. Inspired by HHS’s commitment to innovation and inclusivity, we developed a vibrant colour palette that evokes energy, optimism, and forward momentum. The identity seamlessly pairs photography of real HHS staff and patients, celebrating the people who drive discovery every day.

Deliverables included campaign branding, digital and print collateral, and a comprehensive Vision 2030 booklet designed to inspire staff and stakeholders alike. The result is a modern, human-centred identity that captures HHS’s vision of Leading care, driven by discovery.