Parents across the country celebrate New Years early: in September. Back-to-school means back to routine — hockey practice, ballet classes, picking up and dropping off. It makes healthy eating goals a real challenge. Hello Fresh wanted to get the attention of working parents to let them know about their new 15 minute meals, menu variety and picky eater approved recipes.

We developed different creative territories and messaging variations that launched across digital platforms and out-of-home advertising placements in key markets across Canada. This included campaign strategy, creative concepts, graphic design and collateral design (video production) for print and digital assets. The campaign strategy included key billboard placements on some of the most gridlocked commuter traffic in the country – including along the Gardiner in downtown Toronto – where we customized the creative to include localized messaging focused on traffic woes.