In 2018, our agency was engaged to refresh the Aura Outdoor Living brand. The objective was to help Aura appeal to a younger demographic and expand from a small regional player to an international presence, across multi-nation retail partners. Creative Guild worked with Aura to refresh their logo, reshoot their product photography, redesign their website and packaging, and launch a digital media campaign. Since the rebrand, Aura has seen a 63% increase in sales (YOY) and been able to secure multiple net new retail sales agreements with organizations including leading North American brands and European DIY specialists.